Abstract
The purpose of this study is to analyze and clarify the relationship between the MZ generation's participation motivation in screen golf, self-esteem, and psychological happiness. To reach the goals of this study, 300 MZ generation screen golf participants were selected for this study. Accordingly, a questionnaire was distributed and 275 questionnaires were used for this study, excluding the answers that were omitted or unfaithful. SPSS Version 29.0 was used to show the frequency analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis of the research. The results of this study are as follows. First, it was found that the participation motivation of MZ generation screen golf participants had significant effects on positive self-esteem. Second, it was found that the participation motivation of MZ generation screen golf participants had significant effects on negative self-esteem. Third, it was found that the participation motivation of MZ generation screen golf participants had significant effects on psychological happiness. Fourth, it was found that the self-esteem of MZ generation screen golf participants had significant effects on psychological happiness. This study shows how to screen golf as part of a healthy leisure culture for the MZ generation and can enhance its psychological factors.
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