Abstract
AbstractThe objective of this paper is to analyze the mediating effect of new product development capability on the relationship between learning orientation and financial performance. The research was applied in SMEs that belong to the Personal Hygiene and Cosmetic Industry in Brazil. There are 226 cases in the sample and the method used to test the relations between the hypotheses was the Structural Equation Modeling. The results showed us that learning orientation positively influences financial performance; there is a significant positive relationship between learning orientation and new product development capability; new product development capability has a positive influence on the financial performance; and there is a partial mediating effect of the new product development capability on the relationship between learning orientation and financial performance.
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