Abstract
<em>This paper examines the relationships between transformational leadership, market orientation and corporate culture in customer retention in quasi-government organizations. The purpose of this research is to identify and examine this synergistic fit that was not researched as a combination in previous literature. In recent years, small business owners have realized the importance of strategic leadership in achieving both shareholders and stakeholders interest. A comparison of quasi-government organizations reveals that, in the U.S. Virgin Islands, market orientation leads to higher customer retention, knowledge competence, enhanced market-based innovations and higher profit margins. A hybrid of the three organizational phenomenon is critical findings of this study. This paper will further examine the three pillows associated profitable organizations: leadership, market orientation, and corporate culture. The findings of this research will have significant implications for strategic business unit’s managers who relies on economic forecast to maximize financial returns in quasi-government agencies.</em>
Highlights
An examination of the concepts of leadership styles and organizational culture types has attracted significant interest in the field of organization and management from scholars and practitioners alike
This study seeks to investigate the relationship between leadership traits, the type of market initiative accruing within the organizations and the impact the corporate culture has on the overall effectiveness of the organization performance. 1.1 Problem Statement The U.S Virgin Islands government has been challenged with a scarcity of financial resources for the past 16 years
1.2 Objective of the Study The object of this study is to examine the relationship between Transformational leadership traits, market orientation performance and culture types on quasi-government organizations in the U.S Virgin Islands. 1.3 Significance of the Study This study empirically tests the impact of leadership and corporate culture on organizational performance
Summary
An examination of the concepts of leadership styles and organizational culture types has attracted significant interest in the field of organization and management from scholars and practitioners alike. The slow collection of taxes and the stringent scrutiny of the U.S Federal Government oversight compound the allocation of scarce resources To overcome this financial dilemma, a significant number of government organizations were legislated as quasi-government organizations with the sole purpose of operating as private businesses to generate profit. This study seeks to investigate the relationship between leadership traits, the type of market initiative accruing within the organizations and the impact the corporate culture has on the overall effectiveness of the organization performance
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