Abstract
Our research addresses wine tourism as a means of enhancing the heritage and industrial memory of wine. Specifically, it considers winery tours as a form of industrial tourism capable of boosting the sustainable development of winemaking territories. This article explores the significance and perception of wine tourism from the perspective of the local community by examining a specific case: The Port Wine Cellars in Vila Nova de Gaia (Portugal), where tourism and the wine industry are undergoing a greening process, sharing both cultural and commercial ties. The originality of this article lies in the empirical part of the research, which, using quantitative methods based on questionnaires, provides primary data regarding the relationship between sustainability and industrial wine tourism from the perspective of local residents, key agents in the promotion and success of the destination. In general terms, the results statistics obtained through a cluster analysis show that local perception of the impact of wine tourism in Gaia is favorable, and it is considered an element with the capacity to revitalize the economy and also enhance the city’s image. It is also seen as a sustainable option, attributable mainly to economic, cultural, and governance considerations.
Highlights
The relationship between tourism and the wine industry reveals a number of positive synergies [1,2,3]
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Regarding the subjective dimensions of sustainability included in the analysis model, Table 1 shows the mean scores obtained and the standard deviation of the responses, as well as the synthetic index for sustainable tourism development (SISTD), calculated as a mean value for all five components [26,52]
Summary
The relationship between tourism and the wine industry reveals a number of positive synergies [1,2,3] In this sense, Hall and Mitchell [4] (p.447) define wine tourism as visits to vineyards, wineries, wine festivals, and events in which tasting and/or experiencing the characteristics of winemaking regions are the principal pull factors for visitors. Hall and Mitchell [4] (p.447) define wine tourism as visits to vineyards, wineries, wine festivals, and events in which tasting and/or experiencing the characteristics of winemaking regions are the principal pull factors for visitors It can be included in the subsectors of agricultural, rural, cultural, special interest, and, industrial tourism [5,6,7,8]. Today there is greater recognition of current or active industrial heritage for its tourist use [1,9]. Industrial tourism is made up of three different types of resources (pre-industrial heritage; heritage of the industrial revolution; living industry) that are included in two groups: industrial archaeological heritage and living industry
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