Abstract

The purpose of this study is to determine the relationships between the as consumers of education of higher education students’ consumption values and levels of their satisfaction. The population of this study is consist of 421 students who are studying at Akdeniz University, Faculty of Science, Biology in the academic year 2012-2013. Sample of this study is 156 students who selected by simple random sampling method. Descriptive statistics, Pearson-Product Moment correlation coefficient and multiple regression analysis were performed to analyze the data. According to the results of study, that students have consumption values in dimension of conditional value, functional value-the image and functional value-the experiential; relatively they have low consumptions values in dimension of functional value-the usefulness of a degree, epistemic value, social value have emerged. Besides the students’ are partly satisfied services offered by university; a positive and significant relationship between students’ perceptions of consumer value and satisfaction was found out

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