Abstract
The study examines the quantity surveying (QS) firms’ strategic orientation and its relation to strategic planningprocess. The strategic orientations based on Miles and Snow typology were used to identify the strategicorientation for QS firms. The strategic planning process that includes the efforts of strategic planning, degree ofinvolvement in strategic planning and formality were also determined. The declined period in Malaysianconstruction industry from year 2001 to 2005 has been determined. The research aims to establish the strategicorientations of QS firms and the strategic planning process carried out by QS firms in terms of processes, degree ofinvolvement and formality. The strategic planning process is examined using qualitative and quantitative data tothirty four QS firms in Malaysia. Spearman’s rank correlation was used to test the hypotheses. The research is partof the doctoral research. The study concludes that there are significant correlations between the QS firms’ strategicorientation (Prospector and Defender) and efforts in strategic planning process during declined period. The QSfirms’ strategic orientation also correlated with the degree of involvement of top management and senior quantitysurveyors in all three stages of strategic planning. In addition, formalized strategic planning depends on theDefender strategic orientation.
Highlights
The construction industry is a fragmented industry which comprises large and small firms
A final postal questionnaire developed and refined form the interview data was distributed to top management of quantity surveying (QS) firms
The results of the correlation tests between strategic orientation and effort in strategic planning process are shown in Table 1.2, 1.3 and 1.4 whereas correlation tests between strategic orientation and degree of involvement in strategic planning process and formality are shown in Table 1.5 and 1.6 respectively
Summary
The construction industry is a fragmented industry which comprises large and small firms. These firms comprise of developing firms, consultant-service firms, construction firms and manufacturing firms. The industry comprises overlapping markets in terms of size, geographic location, type and projects’ complexity. The construction industry is characterized by many types of clients. They are from local, regional, national and international. They posses different knowledge of the industry and they consist of individuals and multinational enterprises from local to national governments (Khairuddin, 2002)
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