The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures

Abstract

This study examines the empirical link between market orientation and export marketing management competency in Indonesian export market ventures. The sample consisted of 109 firms that were engaged in a wide cross-section of industries. The findings indicate that the three dimensions of market orientation (customer orientation, competitor orientation and inter-functional coordination) significantly positively influence three dimensions of export marketing management competency (export product management, export pricing management, and export distribution management competency).