Abstract

Despite downward trends, driving under the influence (DUI) remains one of the most salient traffic safety problems. It is crucial to identify the processes behind a problem behaviour to target the most effective measures to address it. One way of exploring precursors of behaviour is measuring attitudes. All persons hold two types of attitudes, explicit and implicit. Although only one of these (explicit) lays the groundwork for current understandings of DUI, it is imperative to explore both types of attitudes. We explore the relationship between explicit and implicit attitudes towards DUI for the first time in the field. Explicit attitudes (what we say we mean) are measured by a questionnaire. Implicit attitudes (which are introspectively unidentified or inaccurately identified traces of past experience) are measured by the Go/No-go Association Task (GNAT) in a sample of young male drivers (n = 101). The results show a relationship between the two types of attitudes, but not completely in the expected way. Depending whether the amount of alcohol is over or under the legal limit, the relationship between explicit and implicit attitudes varies. We discuss the findings and provide directions for future investigations.

Highlights

  • Despite continuous efforts to combat driving under the influence (DUI), it remains one of the most salient traffic safety problems [1,2,3,4,5]

  • To assess explicit attitudes towards DUI, the participants answered two statements on a ratio scale with the response options “Completely disagree”, “Disagree”, “Neutral”, “Agree”, and “Completely agree”: 1. “I would never drive after drinking alcohol”, 2

  • This study explores, to our knowledge, for the first time in the field, the topic of explicit and implicit attitudes towards DUI

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Summary

Introduction

Despite continuous efforts to combat driving under the influence (DUI), it remains one of the most salient traffic safety problems [1,2,3,4,5]. DUI trends have decreased notably in recent decades [7,8], there is still an urgent need for novel safety initiatives to continue these downward trends. Whereas explicit attitudes are introspectively accessible, implicit attitudes are “introspectively unidentified (or inaccurately identified) traces of past experience” [9]. These traces of experience are associative evaluations resulting from automatic reactions when one encounters a relevant attitude object

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