Abstract
The purpose of the study was to examine the moderating effect of business role model and fear of failure on the relationship between entrepreneurial intention and behavior. The participants were sampled from 1865 college students who graduated from universities in China from 2012 to 2018. The experimental instrument was comprised of four scales concerning entrepreneurial intention, entrepreneurial behavior, fear of failure, and business role model. The data were analyzed using hierarchical regression. The results showed that: (1) Entrepreneurial intention was positively influenced the entrepreneurial behavior; (2) Fear of failure weakened the relationship between entrepreneurial intention and action; (3) The moderating effect of business role model on entrepreneurial intention and behavior was confirmed. We concluded that entrepreneurial intention was positively related to the entrepreneurial behavior, fear of failure hindered college students from taking entrepreneurial behavior, and business role model will enhance their entrepreneurial intention. The paper suggest that some measures should be taken to overcome college students’ fear of failure, and to improve the education system of entrepreneurship in order to cultivate talents with creativity.
Highlights
The process of entrepreneurship can be divided into two stages: the formation of entrepreneurship intention and the implementation of entrepreneurship behavior
There was a significant positive correlation between entrepreneurial intention and entrepreneurial behavior, and there was no significant correlation between fear of failure and entrepreneurial intention, but there was a significant negative correlation between fear of failure and entrepreneurial behavior and business role model
The results showed that the model fits well and that fear of failure has a significant effect on entrepreneurial behavior, but the effect of business role model is not significant, indicating that business role model may not have a direct impact on entrepreneurial behavior
Summary
The process of entrepreneurship can be divided into two stages: the formation of entrepreneurship intention and the implementation of entrepreneurship behavior. Every entrepreneurship starts from the generation of entrepreneurship intention, which has a good predictive effect on entrepreneurship behavior. Many studies focus on entrepreneurship intention, they explored the factors affecting individual entrepreneurship intention from many aspects, such as personal characteristics, self-efficacy, risk perception, system design and so on. It is undeniable that the entrepreneurial intention is a necessary condition for the development of entrepreneurship. Relevant research results have a positive effect on our understanding of the entrepreneurship process. Can entrepreneurship behavior be guaranteed with entrepreneurship intention?
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