Abstract

This paper reports the findings from a case study of a private sector, which provides a high quality service to customers’ factors affecting Interaction quality. In this study, the sample of 65 companies has been drawn randomly from Amman, Zarka and Irbid in the electronic industry in Jordan. The companies were identified using the Jordanian Standard To test the hypothesis, the ANOVA analysis was applied. The “Scheff Test” is applied for a priori comparison. Result of the test showed that those who worked in Company Size (number of employees) 50 to Fewer than 100 feel more than who worked 100 and more, in variables 1,2, and 3. Those who worked in Education feel more than who worked in Medical, in variable 4 and those who worked in Industry feel more than in Education in variables 8 and 15. Those who worked in Amman feel more than who worked in Zarka, in variables1, 2 and 3 and those who worked in Irbid feel more than in Zarka in variables 18, 19 and 20 and those who worked in Irbid feel more than in Amman in variables 5 and 20.

Highlights

  • The development of the academic field of services quality and in the private sector has been spectacular, few research areas have attracted as much attention as the research stream on service quality

  • The results show that bank-ownership moderates the relationship between service quality and satisfaction

  • A total of 300 customers of a health maintenance organization (HMO) were asked about the five dimensions of the service-quality model and about several aspects of their HMO's private brand. They found that satisfaction with service quality among subjects who were aware of the HMO's private brand was higher than that of unaware subjects when asked directly

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Summary

Introduction

The development of the academic field of services quality and in the private sector has been spectacular, few research areas have attracted as much attention as the research stream on service quality. Measuring service quality seems to pose difficulties for academics and practitioners because of the unique characteristics of service, researchers have attempted to conceptualize and measure service quality

Literature: a brief review
Research design
Sample description
Limitations and further research
Research methods
The measuring instruments
Findings
Hypothesis

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