Abstract
In a highly competitive environment, the meeting of customer demands and expectations in an effective way is highly crucial for companies that want to have a competitive advantage and to keep on existing in the long run. The main objective of companies is making profit in a sustainable way and this is possible by assuring customer satisfaction. The quality of the services that companies offer their customers is closely related with the performance of the employees. This has made it necessary that marketing activities for employee satisfaction be developed prior to customer satisfaction. Feeling more motivated, workers start working more eagerly as a result of these marketing activities which are called internal marketing. So, companies make their profitability sustainable by means of keeping their customers satisfied and loyal.
 The aim of this paper is to investigate the relationship between internal marketing activities applied to employees and employee motivations.
Highlights
With rising competition, technological developments and globalization, the main objective of companies is to be profitable, make their profitability sustainable and goes on existing
In order for customer satisfaction to be assured, the main thing a company needs to focus on is the assuring of employee satisfaction and helping them work with full performance by means of increasing their motivations
The Topic and Objective of the Study: Considering that the importance of internal marketing quality provided to the employees is high in customer satisfaction, the aim of this study is to investigate the satisfaction level of the employees working in the banking sector of the internal services quality, considering the factors affecting internal customer satisfaction and is to find out if there is a the relation between their satisfaction levels and demographical characteristics
Summary
Technological developments and globalization, the main objective of companies is to be profitable, make their profitability sustainable and goes on existing. The main thing is the effective presentation of the products and services that are being offered and effective presentation is closely related with employee performance In this vein, in order for customer satisfaction to be assured, the main thing a company needs to focus on is the assuring of employee satisfaction and helping them work with full performance by means of increasing their motivations. In order for customer satisfaction to be assured, the main thing a company needs to focus on is the assuring of employee satisfaction and helping them work with full performance by means of increasing their motivations This in turn is possible through the employment of effective “internal marketing” activities and getting internal service quality higher [1]. Companies need to cherish their employees, i.e. humans, improve them and meet their needs and help them form cultural values that they can share among each other and this in turn should be reflected towards internal service quality [2]
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