Abstract
During COVID-19, with the economic downturn and the challenges to people's health, corporate social responsibility (CSR) in the medical industry has become a popular topic. The issue of how to make profits while being socially responsible is a worthwhile topic to explore and investigate. In order to find out the relationship between the CSR actions and profits of medical companies, using mainly qualitative research, this research conducted three case studies of Chinese medical corporations and an experimental design based on them. In the study, it appears that well-behaved CSR actions have a positive correlation with the profitability of medical companies. CSR actions that better benefit humanity could have a positive impact on companies' profitability by increasing consumer preference, while companies that do not take up social responsibility properly will have their brand equity damaged, resulting in lost profits.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
