Abstract
The goal of the current research work is examining the association between competitive advantage and country branding in view of citizens. Country branding is the core of managing which plays a vital role in managing the sustainable competitiveness of a nation. Country competitiveness is a concept which shows the degree to which a country can be differentiated from its rivals in the field of global competition. Data collected from Erzurum in Turkey and Urmia in Iran. Convenience sampling method was used in this study. Having determined the validity of data through excluding the missing inputs, 604 subjects were obtained to in order to conduct the considered analysis. Participants of the study involved 286 and 318 individuals from Turkey and Iran countries, respectively. Turkish citizens exhibited higher levels of emotional, physical, financial and social appeal than Iranian citizens. In addition, there was a significant positive correlation between physical, financial and leadership components and competitive advantage in both countries.Key Words: Country Branding, Competitive Advantage, Turkey, IranJEL Classification: M30, M31, N30
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
