The relationship between corporate social responsibility and financial performance through the mediating role of corporate image: Evidence from Egyptian hotel industry

Abstract

Corporate social responsibility (CSR) can be understood as a company‟s voluntary activities “that appear to further some social good, beyond the interests of the firm and that which is required by law”. Examples inclu de reducing the environmentally hazardous materials, the creation of products integrating social attributes, and support for local businesses. The relationships between corporate social responsibility (CSR) and financial performance (FP) have been extensively reviewed and tested in the management literature, but their results are widely varied. Scholars disaccord on the link between (CSR) and (FP); whether it is a positive, negative, curvilinear, or even there is no link at all. It has therefore been recommended that this relationship (CSR and FP) should be tested further within a particular context and that mediating and moderating variables should be taken into account for further examination of this link. This study tested the link between CSR and financial (FP) performance through the mediating role of corporate image in the Egyptian hotel industry using structural equation modeling as the main data analysis technique to provide a more clear explanation of how some CSR pract ices may be more beneficial than others, to organization performance through the mediating role of corporate image.