Abstract
This study builds on earlier findings that clear choice of major and clarity of career direction is associated with university student retention. Data on business students' experience of university were correlated with data on intention to leave for two distinct major or career groupings—students who had committed themselves to a career-related major, either accounting or marketing, and those who were enrolled in the generic Bachelor of Business. Findings indicate differences in the attrition risk factors associated with each of the three majors.
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