The relationship between attractiveness, convenience, experiential quality, tourism satisfaction, and revisit intention in a local tourism destination : After the easing of the COVID-19 quarantine guideline

Abstract

The purpose of this study is to examine the relationship between attractiveness, convenience, experiential quality, tourism satisfaction, and revisit intention in an eco-friendly waterside ecological park after the easing of the COVID-19 quarantine guidelines. The 512 questionnaires were finally used to test the research hypotheses. The results of the analysis are as follows. First, it is found that attractiveness, convenience, and experiential quality have a positive effect on tourism satisfaction. Convenience is found to have the greatest effect on tourism satisfaction, and convenience is found to have the least effect. Second, convenience is found to have a positive effect on revisit intention, but attractiveness and experience quality do not have a statistically significant effect. The analysis of the mediating effect of tourism satisfaction is found to be statistically significant through the chi-square difference test, and it is found that attractiveness and experiential quality indirectly affect revisit intention through tourism satisfaction. Third, tourism satisfaction is found to have a positive effect on revisit intention. For the business of local tourist destinations to be successful, it is necessary to induce a high level of revisit, and for this, tourism satisfaction should be increased. In conclusion, the implications and limitations of the study are presented.