The Relationship among Top Managerial Social Capital, Resource Acquisition and the Growth Performance of Small and Medium-sized Travel Agencies

Abstract

The purpose of this paper is to empirically investigate the relationship between the social capital accumulated among network members and the performance of resources acquisition in terms of their ability to enhance the growth performance of small and medium -sized travel agencies among network members. As we all know the travel agencies can obtain the knowledge resources and operational resources needed for the management and promoting the growth performance of the travel agency through the social capital network constructed by the executive. Taking the 185 travel agencies in China as a sample, the structural equation model is used to carry out the hypothesis test. The results show that: 1 travel agency executives as the core of travel agents, the breadth of its social network, the degree of close to the survival and growth of travel agencies have a greater impact. 2 The structure of the social capital of the travel agency, the dimensionality and the cognitive dimension have a positive and positive effect on the growth of the travel agency. 3 travel agency executive social capital on the travel agency knowledge resources to obtain and operational resources to obtain a positive role. 4 resource access plays a mediating role between social capital and growth performance.