Abstract

We report a new “now-bias” effect on simple perceptual matching between shapes and labels and examined the relation between this now-bias effect and the self-bias previously established with this task (Sui, He, & Humphreys, Journal of Experimental Psychology: Human Perception and Performance, 38, 1105–1117, 2012). The perceptual biases favoring present-relevant and self-relevant information were correlated with each other, suggesting a common underlying mechanism. Nevertheless, temporal biases in decision making, specifically in temporal discounting, correlated with the perceptual self-bias but not with the perceptual now-bias. We suggest that common attentional biases to present-relevant and self-relevant information mediate perceptual prioritization, whereas temporal discounting is likely involved in a separate reward evaluation mechanism that relates to self-bias processes.

Highlights

  • We report a new Bnow-bias^ effect on simple perceptual matching between shapes and labels and examined the relation between this now-bias effect and the self-bias previously established with this task (Sui, He, & Humphreys, Journal of Experimental Psychology: Human Perception and Performance, 38, 1105–1117, 2012)

  • We investigated whether the perceptual prioritization of proximate over distant selves relates to the prioritization of proximate over distant options often observed in higher-level decision-making

  • Following the analyses used in Sui et al (2012), a 5 × 2 fully repeated measures analysis of variance (ANOVA) on reaction times (RTs) was conducted for correct trials only

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Summary

Introduction

We report a new Bnow-bias^ effect on simple perceptual matching between shapes and labels and examined the relation between this now-bias effect and the self-bias previously established with this task (Sui, He, & Humphreys, Journal of Experimental Psychology: Human Perception and Performance, 38, 1105–1117, 2012). By using an association approach, the paradigm reveals perceptual prioritization for neutral shapes when they are associated with self-relevant information We utilized this paradigm to examine perceptual bias in the temporal domain and its relations to self-bias (Sui. Accumulating evidence suggests that the conceptualization of the self extends to social, and to temporal, domains (for a review, see Buckner & Carroll, 2007) and that mental representations of such socially and temporally extended selves operate under a shared cognitive mechanism (e.g., Bar-Anan, Liberman, & Trope, 2006; Tamir & Mitchell, 2011; for reviews, see Fiedler, Jung, Wänke, & Alexopoulos, 2012; Liberman & Trope, 2008; Maglio, Trope, & Liberman, 2013). We investigated whether the perceptual prioritization of proximate (i.e., self, ) over distant (i.e., other, later) selves relates to the prioritization of proximate over distant options often observed in higher-level decision-making (i.e., intertemporal choice)

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