Abstract
The “relation to time” refers to the way time is apprehended. Despite calls to further integrate the time variable in family business research, studies remain few and do not compare with other organizational forms. This conceptual study highlights the largely antithetical relation to time of family businesses and start-up companies to deduct proposals in terms of governance, investment, innovation and socioemotional wealth. The discussion looks at the positive and negative impacts of these two types of relation to time and suggests that leaders develop the absorptive capacity of their businesses to enrich their practices with approaches proven in other forms of organizations.
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