Abstract
Today, with an increased mass media usage, is also improving our daily life standards. Especially integrating digital media into traditional television is one of the most significant advancement. Here Social TV is an improved, and even developed source of connecting and learning through interactive platforms, and television. The current article also examines the influence of Social TV on students learning habits in Jordanian educational system. The researchers employed case study approach and randomly selected a sample of n = 516 young students from Yarmouk University, Irbid. To further validate the relevant phenomenon, the study also involves a self-proposed study model and the structural equation modelling. Results indicated that, Social TV is (i) improving students’ interaction, (ii) helping them to share their experience with others, and (iii) also positively influencing their learning experiences. Thus, the researchers recommended more investigation to address and highlight the importance of Social TV especially, for the young generation in other different aspects of life.
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