Abstract
In this paper the application of the `rules of unruly design? are explored in demand driven design practice. The rules of unruly design are a set of design rules that were derived from design history to form an inspirational tool for the design and styling of meaningful objects in a postmodern context. Traditionally, the design of the new, the strange and the weird and wonderful is largely the domain of the artistically oriented author driven design practice. The rules of unruly design are an attempt to transfer some of their accomplishments to the demand driven practice of industrial design engineers. The rules were explored in two master students graduation projects. From the results of the projects one can conclude that the set of rules stimulates creativity in the development of concepts of form and use, and acts as a brainstorm tool for the synthesis of new objects and object types.
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