Abstract
This paper is concerned with a rather neglected issue in sociological analysis: honour as a value and regulating principle of social life. The attempt is made to study honour from a perspective which pays attention to both the carriers of honour and the social order itself, its maintenance and reproduction. It focuses on a group of Spanish traders who were fervent Catholics who claimed and were reputed to be men of honour. The article shows that honour was incarnated in two external domains: the family house and lineage, providing status-honour, and the trading routes, which brought our group fame as courageous and trustworthy men. Engaging with contemporary debates, it is contended that neither trust nor ethics need be brought to the exchanges from the outside, as is the case with modern capitalist forms, for they are a function of personalised social bonding and embedded in honour itself.
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