Abstract
Self-efficacy and attributional feedback are important cognitive factors that influence the formation of motivation. This research examines the principle of motivation formation by subjects who have different levels of self-efficacy and who get different attributional feedback of ability. The 146 participants were Chinese undergraduate students. The result is: self-efficacy and attributional feedback have the main effects of regulation on motivation, and they also have important influence on the formation of motivation by interaction with each other.
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