Abstract
Outlines the framework of regulation of advertising in Australia; that affecting children has developed as part of the whole picture, which combines federal, state/territory consumer protection legislation with a myriad of industry‐specific codes of practice and guidelines. Begins with consumer protection legislation, which includes the federal Trade Practices Act 1974 and corresponding state Fair Trading Acts; and broadcasting legislation, such as the Australian Broadcasting Authority’s Children’s Television Standards. Moves on codes and guidelines relating to children, including the Australian Association of National Advertisers’ ethics code, commercial radio codes of practice and guidelines, the commercial television code of practice, the Telephone Information Services Standards Council’s code of practice, the Australian Direct Marketing Association’s online marketing guidelines, the internet industry code of practice, alcohol and tobacco, and recent developments.
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