Abstract
In France, the inter-war years were a time when the sports movement was truly in need of structure and the media wanted to play a part in the process. At that time, sports practice was fairly limited and making it an integral part of French daily life was an essential goal. With this in mind, the French media took part in the popularisation of sports practice where the rationale seemed more concerned with its emergence rather than its development. Regional case studies can be helpful in pinpointing how social perspectives were viewed by the media, provided that they focus on the territories that reflected the national frame of mind. This allows for plausible generalisation. The Rhône-Alps region, more precisely the Grenoble valley, was typical in this respect. An in-depth study of a regional weekly sports newspaper, ‘Les Alpes Sportives’ (8 November 1919 – 5 May 1928), demonstrates how editorial leverage was used to convince readers to turn to sport and recognise its cultural worth.
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