Abstract
In a recent paper in the Journal, Rugman and Verbeke (2004) aim to provoke IB scholars by arguing that international business activity is mainly ‘regional’ rather than ‘global’. In ‘The Regional Multinational’ Alan Rugman expands his discussion of the phenomenon. Most firms have a strong home base, and first and foremost expand to neighboring countries, as one would expect, based on long streams of research in international business exploring concepts such as ‘internationalization process’, ‘psychic distance’ or the ‘liability of foreignness’. Rugman shows that this holds true even for most of the largest firms of the world, which may have been insufficiently recognized in the literature. D. EleanorWestney has reviewed the book and underlines the importance of the conceptual contribution of this research, which transcends her concerns about the methodology employed to demonstrate the phenomenon.
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