Abstract
ABSTRACT Lifestyle as the motivation for tourism-related migration is a prominent topic of research, but the lifestyle actually chosen, or lived, by such migrants is not fully examined. Based on ethnographic research on lifestyle entrepreneurial migrants in Dali, China, this paper considers their lifestyle as a reflexive project of the self. It identifies typical elements of such lifestyle, which is a complex combination of production and consumption, and highlights that, with the threat of increasing commercialization, some migrants reflexively reconstruct their lifestyle as a marketable business label. Their lifestyle in turn feeds into a touristic desire for “alternative” ways of life.
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