Abstract

Agricultural commodities from coastal land farming such as chilies can be used to realize sustainable agriculture, so this study aims to describe the red chili supply chain and analyze the supply chain management of red chili produce coastal land. Farmer sampling was carried out in stages starting from the subdistrict, village, hamlet, and farmer levels. Farmer respondents were taken deliberately as many as 75 people. Sampling after farmers was carried out using the snowball sampling method with a total of 69 respondents. Descriptive analysis techniques to analyze the red chili supply chain and use food supply chain network framework to analyze supply chain management. The results showed that the red chili supply chain has three chains formed by 5 actors. The selection of partners with criteria of high price, subscription, trust, and easy sales with responsible and mutually open performance. All supply chain actors make unwritten agreements. The transaction system used is auctions and scales with most delayed payments and cash. Government support is only given to farmers and auction markets in the form of infrastructure. Supply chain collaboration that occurs openly and reciprocally with context of communication related to price, quality, quantity, type of chili, and stock availability.

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