Abstract
In this article we will analyze how institutional and public discourse may be naturalized (Thompson, 1990) through the recycling of elements from daily local discourse. The process of discourse naturalization is one of transformation, making what is local, universal, what is partisan, neutral, and what is arbitrary, natural. Specifically, we will examine, as strategies for the naturalization of institutional discourse: the mobilization of traditional vocatives; the use of local codes or of Galizan/Spanish code-switching; and the reference to local ‘discourse domains. Our data comes from a corpus of over twenty-five hours of audio recordings from public and institutional events that come from the area which encompasses the periurban of A Coruña city and the towns belonging to Bergantiños (Galicia). Methodologically, our focus is multidisciplinary. We selectively make use of analytical tools from interactional sociolinguistics, conversational analysis, ethnography of communication, microsociology, and critical discourse analysis.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
