Abstract
The aim of this study was to determine the recreational value of the three major coral reefs in the Mexican Pacific: Cabo Pulmo, Islas Marietas and Huatulco. 488 and 455 domestic and international tourists respectively were interviewed, and their socioeconomic profile and perception of the coral reef they visited were determined. Using the dichotomous choice contingent valuation method, a willingness to pay of US$ 5.79 for conservation activities was determined, as well as a net annual benefit from the reef of US$1.4 million. The results of the study show that the tourists are willing to pay a higher entrance fee than that established by the federal government. Therefore, if a new entrance fee policy is implemented for entering to marine national parks, the federal government could increase its limited budget for monitoring and research activities in these ecosystems.
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