The Reconstruction and Re-Popularization of Hanfu Culture - Hanfu Cross-dressing Videos on Tik Tok

Abstract

Hanfu, based on Chinese traditional clothes, is reconstructed and re-popularized through Chinese younger generations practice, which forms the new Hanfu culture. This study mainly focuses on Hanfu cross-dressing videos posted by Hanfu bloggers on Tik Tok that are normally viewed by young people, especially women. Taking two Hanfu bloggers-Chu Qi and Sen Shang as examples, this paper provides a thematic analysis on the content of the Hanfu cross-dressing videos by examining the clothes and make-up, the settings and props, etc. Consequently, from the perspective of performance theory, this research combines Hanfu with social media, and attempts to discuss how the Hanfu cross-dressing videos build a new Hanfu culture and have influenced the public's perception and imagination of Hanfu