Abstract
My last major assignment on the public relations staff of the Environmental Protection Agency was to help publicize the Superfund program to clean up hazardous dumps. It was President Carter's last year, 1980, and Superfund was just getting started. The vehicle for our publicity was the customary press release. Environmental reporters for television and the press ordinarily don't gather their own news at EPA, but are always happy to rewrite its press releases if they consider them newsworthy. As for content, my colleagues and I in the EPA press office wrote that the appalling contamination at the Love Canal neighborhood in Niagara Falls was just the beginning. Thousands of other dumps, we wrote, littered the countryside like ticking time bombs and, in some cases, were leaking carcinogenic waste into underground drinking water. In retrospect, the warnings seem to have been justified. EPA's multibillion-dollar Superfund cleanup is expected to continue well into the 21st century. ...
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