The Reality of the Handicrafts and Crafts Sector in Algeria and its Promotion Strategy: Tipaza State as a Model

Abstract

The traditional industry and crafts sector is a major driver for investment, development and economic empowerment of women, in addition to preserving the cultural heritage and national identity. In order to reposition the products of traditional industry, Algeria has adopted a new strategy based on providing the opportunity for craftsmen to be present in the most important international exhibitions, not to mention the provision of raw materials and the supply of these Industries with the basic materials that go into themanufacturing process of their products, in addition to ensuring financial support and accompanying guarantee in order to achieve the quality of products bearing the Algerian brand and to provide qualified labor to support the various craft activities in Algeria.