The Rationale behind Acceptance of Solar Device by the Residents of Coimbatore

Abstract

Energy is essential to humankind. The increase in demand for energy has raised concern over the past few decades. Solar energy is an alternative source to meet the energy demand. Solar energy has diverse applications of use for residential, commercial, and industrial purposes. Acceptance of solar energy by consumers is significant as it determines the failure and success of the tech- nology. The present study explores the rationale behind the acceptance of solar devices by the selected households of Coimbatore city. The survey results show that households are willing to adopt solar energy devices. Still, due to limita- tions such as exorbitant price and unawareness of the available devices in the market, they could not be adopted as an alternate energy source and still are using the conventional source of energy. Realizing the importance of exploit- ing solar energy, researches is carried out all over the world and many devices from minor to major devices are available in the market. Only very few devices have become popular and people are aware of only these devices widely avail- able in the market, lack of awareness is the major reason for not being pur- chased by the households.