Abstract
Abstract The article describes a segmentation building methodology for the quantitative analysis of qualitative information that bridges the historical gaps between case-oriented (qualitative) and variable-oriented (multivariate) research. Transcripts form interviews conducted in the United States, Germany, and Japan provide the data to illustrate the approach known as “The Qualitative Comparative Method.” The segmentation analysis demonstrates the potential for using qualitative interviews and a computational method based on Boolean algebra and “richness curves.” The result of this empirical test is (he development of multicountry segments for the women's apparel market based on personal values and decision-making styles.
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