The purchase intention of electric vehicles in Hong Kong, a high-density Asian context, and main differences from a Nordic context

Abstract

In this paper, we aim to examine people's EV purchase intention in Hong Kong, an Asian compact city, and how the influential factors are different from the Western context, for which a low-density Nordic context, Denmark, was chosen. To achieve this, we conducted a survey in Hong Kong to understand the effects of several key factors, including subjective norms, personal norms, and perceptions and knowledge about EVs. Structural equation modelling was employed and multi-group analysis was conducted. Our findings show that EV purchase intentions in Hong Kong are highly value-driven with the assimilation to social expectations directly and strongly encouraging individuals' EV acceptance, which is different from the European case where the adoption desire is built upon the assessment of usage difficulty. In addition, range anxiety poses a direct deterrence to EV adoption even in the compact city. Availability of charging opportunities, be it the public ones or home-based ones, plays a critical role in an individual's decision of EV adoption in the high-density city. Our study reveals a strong disparity in the pathways towards EV adoption between the Asian and the Nordic contexts, thereby illustrating the necessity to differentiate e-mobility promotion policies in compact cities from low-density cities.