Abstract
Chapters 1 and 2 make up Part I of this book, which explains how the ‘history of everyday life’ developed and why it had such purchase in mid-twentieth-century British society. This chapter uses the publishing of popular history books to investigate the emergence of the ‘history of everyday life’ as a new genre of popular social history in the inter-war period. Between the wars, publishers competed to capture burgeoning educational markets as the market for ‘traditional’ narrative and literary histories declined. As a result, they began to repackage illustrated source books, memoirs, and diaries as history books after 1918. This fed the appetites of an altered, post-war reading public, including women and juvenile workers.
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