The public’s interest in intermediaries

Abstract

Purpose– The purpose of this paper is to examine recent developments in European policy debates concerned with whether governments should intervene in the digital intermediary marketplace to protect the public’s interest.Design/methodology/approach– The paper discusses the public’s interest in the evolution of the digital intermediary marketplace, considers the economics and policy literature on the case for policy intervention in the market dynamics of digital platforms and examines the extent to which policy makers in Europe are catching up with changes in the market for digital platform services.Findings– It is argued that policy-makers need to broaden the evidence base upon which they consider whether policy intervention is needed beyond economic analysis. This is essential to ensure that the European digital intermediary marketplace develops in line with economic, social and cultural goals.Research limitations/implications– The case is made for measures to ensure continuous and integrated monitoring of developments in the digital marketplace based on economic indicators and evidence on the diversity of media content.Practical implications– Suggestions are made about the need for innovations in the way policy makers develop the required evidence base for their decisions.Social implications– The paper draws attention to the need for proactive policy making based on a consideration of economic, social and cultural goals to ensure that digital intermediaries are held accountable.Originality/value– The paper provides a multidisciplinary perspective on the dynamics of the digital intermediary ecology and assesses the extent to which the European digital market strategy provides an integrated initiative that is likely to be implemented.