Abstract
AbstractThis paper contends that John W. Hill, founding partner of Hill and Knowlton, based his philosophy of public relations on four signal elements of issues management: strategic business planning sensitive to the threats and opportunities of public policy; high standards of corporate responsibility; issues monitoring; and issues communication. His philosophy, now nearly one‐half century old, was enlightened in that it fares well against the standards of ethics, symmetry and sensitive relationship management championed in public relations literature today. This analysis is based on the philosophy Hill expressed in his two books, which establish him as one of the founders of modern issues management. Copyright © 2002 Henry Stewart Publications.
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