Abstract
Describes how recent technological developments have changed the way that information is stored, managed and accessed. The impact of the Internet has created a need for public libraries to realign their position in the information marketplace. Addresses the challenges facing the library director in creating and selling the multidimensional library of the future, setting out ideas on the skills that will be required in terms of marketing, fund‐raising, and gaining staff commitment to the changes. Critical to this is the mix of physical and virtual, the idea of the library and the reality of the library. In future, public libraries will need integrated services, use of technology, and the right leadership.
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