The public image of nursing during the COVID-19 pandemic: A cross-sectional study.

Abstract

This study was conducted to assess the public image of the nursing profession during the COVID-19 pandemic. Before the COVID-19 pandemic, the public was not as aware of the significance and indispensability of nursing. However, with the pandemic, the importance of nursing has gained prominence on national and international platforms. This was a cross-sectional study. The study sample consisted of participants aged 18 and over who were Turkish speakers from seven regions of Turkey. Data were collected between May and July 2021 using an online survey, Image Scale for the Nursing Profession (ISNP), and Personal Information Form. Five hundred and two individuals participated in the study. The average ISNP scores of the participants were 150.09±9.62. It was found that participants who had a healthcare-related occupation and were satisfied with the nursing care they received in the hospital had statistically higher ISNP total scores (p=0.006, p=0.000), respectively. The study revealed that the value, respect, and trust given to nurses increased with the COVID-19 pandemic. The results suggest a notable enhancement in the public's view of the nursing profession amid the COVID-19 pandemic. Developing promotional strategies for the nursing profession is crucial to enhance the public perception of the nursing profession. These strategies can help the public better understand and appreciate the nursing profession and the role of nurses in society. This requires the support of nurses, nursing educators, nurse managers, and policymakers.