The Public Agenda of Tourism in Brazil

Abstract

Despite
 discussions about Brazilian public policies of tourism (PPoT), their evolution
 and impacts in this country are still little known. By assimilating various
 roles over the last century, Brazilian governments could establish goals and
 provide different expectations about PPoT. This study aims to analyze the
 institutionalization process of Brazilian PPoT, from their born, in the very
 beginning of the last century (1930), to the first decade in the actual century
 (2010). To reach this objective, the Brazilian public agenda of tourism was
 reconstituted, in a retroductive way. The specialized literature –about public
 policies, in general, and PPoT, in particular– was mad in order to produce an
 analytical framework to support the empirical analysis. The historical,
 longitudinal, ex post facto, research was empirically landed by the data
 collection of normative acts did by the Brazilian Federal Government. These
 acts were considered as public policies and they were collected through the
 historical archive of the House of Representatives. They were analyzed, in a
 quantitative and qualitative manner, by the content analysis technique. The
 results allow us to recognize five major periods guiding the PPoT in Brazil
 agenda, each one having it proper organizing principle, modus operandi as well
 its expected effects. As conclusion, we can sustain the existence of recurrent
 institutional inconsistency; increased investments and changing expectations
 over the PPoT along of the last century. There was also recent change in the
 profile of these policies, seeking to conform them to the international
 standard.