Abstract
This paper discusses conceptual confusions of sustainable seafood consumption, practical challenges, and potential anchors from where this behaviour can be fostered. The main focus lies on psychological variables. The resulting framework comprises (1) a definition of sustainable seafood consumption, (2) suggestions for corresponding behaviours, (3) the identification of facilitating and hindering factors, (4) an assemblage of these factors into a theoretical model, and (5) a short discussion of how the model adds up value to the current state of the art in marine resource conservation. Behavioural models significantly contribute to behavioural change research. The originality and value of this research are that it tackles the so far relatively neglected field of sustainable seafood consumption as important part of sustainable development and marine conservation in the future. From an interventional perspective, the developed model facilitates the identification of contact points to approach consumers and disseminate sustainable seafood consumption among modern Western consumers.
Highlights
Life on earth depends on services provided by marine ecosystems [1]
We place sustainable seafood consumption in the medium-difficult range compared to other ecological behaviours and are prone to be influenced by variation in attitudes [58,59,60]
To create a powerful intervention that motivates sustainable seafood consumption, we argue for taking into consideration the most relevant psychological factors, the socio-economic characteristics of the target group, and the situational frame the behaviour is going to take place in
Summary
Life on earth depends on services provided by marine ecosystems [1]. increasing levels of marine resource depletion, ocean acidification, pollution, noise, and overfishing cause a cycle of marine degradation which in turn affects marine ecosystems and the services humanity derives from them [2]. Seafood production and consumption skyrocketed over the last century, rising above 20.0 kilo per capita per year on a global average and over 22.0 kilo Europe [13]. This exceeds the limits of sustainable resource use in many parts of the world, especially in regards to fisheries relying on wild catches [6,14]. The consumer’s favourites all come with substantial concerns in regards to sustainable fishing or fish farming [9,15]. Consumer behaviour is one of the main drivers behind global resource exploitation [23,24]. The second and third step are often carried out with the help of models
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