Abstract
Any substance that humans consume has some sort of psychological effect upon them. Generally, most people seek out the ones that can elicit feelings of comfort, pleasure, or the sense of improving one’s health. Yet, some individuals seek out various substances to dull one’s senses or to rouse them. Alcohol and caffeine can serve those purposes perfectly well. Together, the effects of caffeine and alcohol may have some impact upon the mind and behavior, which may be positive or negative. While the consumption of either type of drink in subsequent usage is not a new concept, the mixing of both beverages is a newer phenomenon, and the noticeable effects are causing physicians, health officials, and law and policymakers take notice and take action. Due to the newness of the concept, research upon the subject is only in its burgeoning stages, yet it is sure to develop subsequent studies in due time based upon its generation of consumers. An entire industry of caffeinated alcoholic beverages (CABs) has arisen in recent years, primarily targeting college-aged individuals and has seen widespread success among this population. This chapter will examine the psychological effects of alcohol and caffeine, who are the most likely users, its safety and health implications, current legislation in place and developing policy, and what the future of this type of consumption can have in coming years.KeywordsCaffeineAlcoholCaffeinated alcoholic beveragesPsychological effects
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