Abstract
This study aims to examine the psychological effects of digital technology on individuals through the characters Jake and Daisy in This Beautiful Life. It also focuses on how the postmodern trend of imbibing the ethos and spirit of late capitalist consumer culture and the commodification of subjectivity put extreme pressure on individuals, leading to their disintegration and degeneration.. This research is a qualitative analysis of the novel by using a postmodern theoretical framework to analyze the characters of Jake and Daisy and their actions and choices in the novel. The study concludes that the postmodern trend have a detrimental effect on individuals’ psychological well-being.
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