Abstract
Examining the determinants of cultivation theory in today's society on the political attitudes of viewers is the foremost consideration of this research. Scholarly journals' investigations indicate that political talk shows have the influence to cultivate political knowledge among the viewers. This article studied consumption patterns and the psychological effects of political talk shows on males and females. It investigated how the political discourse of media cultivates political behaviour. For the purpose of the investigation, a survey method technique was employed to take the responses from 200 respondents, 100 from each segment males and females. Results revealed consumption patterns of political talk shows that cultivate negative psychological effects on viewers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
