The promotion strategy of Drinks: evidence from Heytea

Abstract

Today, the beverage industry is blossoming. The primary goal of all products is to get the attention of consumers and have a special selling point. People wonder how they achieve their goals and what they do to make their brands stand out from the rest. This essay focuses on the marketing strategy of Heytea through four aspects of marketing, discussing how Heytea has developed a consumer base and how they have increased their turnover through consumer insights. The second part discusses how Heytea uses consumer psychology to achieve their goals and increase profits. Finally, it discusses how another beverage, Chabaidao, has used a different approach to do their own marketing, also with good results. The results of the study show thatHeytea has not only put a lot of thought into the store layout, but also improved the quality of the products. Unlike other products that attract consumers' attention through low prices, the special logo and good consumer experience give the public a good impression of the brand.