Abstract
The purpose of the study was to determine the implementation of the promotion of the Department of Culture and Tourism of East Belitung Regency at the Open Pit Nam Salu Geosit tourist attraction. The research was conducted with a qualitative approach, using descriptive methods, data collection techniques using literature review, and field studies consisting of observations, interviews, and documentation. The results showed that various promotions had been carried out. Other promotional activities include sales promotions by launching tour package events in collaboration with the Communication and Informatics Office, Education Office, Industry and Trade Cooperative Office in charge of Small and Medium Enterprises (SMEs) in East Belitung Regency, as well as local and national media. The promotion was carried out because the target public of the Open Pit Nam Salu Geosit tourist attraction varied from social, economic, and age backgrounds. The promotion's impact and usefulness are that more and more people know about the Open Pit Nam Salu Geosit tourist attraction, so they are interested in visiting it, making tourist attraction more popular. Research advice is to pay attention to places that sell billboards. For example, by placing them in the middle of the city that the public easily sees them.
Highlights
The ability to carry out promotions is an important part of the organization, especially to promote new products to be marketed to the public
Research informants admit that the use of social media is active, almost every week tourism objects are chosen to post on social media they manage, especially through the website promotion
The promotions implementation carried out by the Culture and Tourism Department at the Open Pit Nam Salu Geosit tourist attraction is done through 3 kinds of activities, namely advertising, personal selling, and public relations activities
Summary
The ability to carry out promotions is an important part of the organization, especially to promote new products to be marketed to the public. The promotional activity studied was the promotion of the East Belitung Regency Culture and Tourism Office at the Open Pit Nam Salu Geosit tourist attraction. Open Pit Nam Salu Geosit Tourism Object was previously a Dutch tin mining site. Carrying out promotions in the world of tourism is important because not all people around the tourist attraction, especially the public or tourists from outside the region and even foreign countries, will not know it without promotion through various media. By doing the proper promotion, the tourist attraction will be known and visited by many people, which will add financial-economic input for tourism managers in their respective areas, in this study, namely the East Belitung Tourism and Culture Office. A tourist attraction triggers a person and or a group of people to visit a place for its particular meaning, such as the natural environment, heritage or historical sites, and certain events (Aliyah, 2017)
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