The Promotion and Development Direction of Cultural Tourism Industry for the Recovery of Xi'an's Tourism Industry in the Post Epidemic Era

Abstract

Impacted by the epidemic, Chinese all aspect of economy including tourism has been influenced deeply between 2019 and 2022. In order to recover Chinese economy under post-pandemic era, tourism needs to learn from the pandemic and previous developments and innovate to quickly return to pre-pandemic conditions. Our group focus on Xians cultural tourism industry, which is one of the characteristic places of Chinese cultural tourism, in order to fine its cultural tourism development potential and give some suggestion to improve its attraction and competitiveness and to maximize its economic benefits. By analyzing the data from Xinhua News Agency and other authority website and investigating the development status of Xi'an's cultural industry, we find out that Xian needs to overcome the problems of low profit from tourism revenue, lack professional personnel, serious loss and difficult recovery and the impact of the lingering temperature of the epidemic. In terms of the questions, Xian should change from the aspects of increasing the rate of economic profit conversion, enhancing the professional quality of employees, carrying out crowd control and taking advantage of policy advantages and opportunities. In conclusion, we hope our research could provide inspiration and guidance for the subsequent development of Xi'an's cultural industry.