Abstract
Some studies have indicated that the brainstorming in a computer-mediated meeting can be effective. Accordingly, an experiment was conducted to investigate relative effectiveness of three electronic brainstorming systems, compared with a control, and find cognitive variables that mediated its effectiveness. One hundred undergraduate women, in groups of four, participated in the experiment. The number and quality of unique ideas generated by electronic brainstorming groups of three presentation systems: random, sequential, and sequence-emphasized, were compared with those of a nominal group. Results indicated that the three brainstorming groups were higher than the control, in terms of originality of generated ideas. Also, the possibility was suggested that pleasure in task performance mediated the originality effect of electronic brainstorming.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Shinrigaku kenkyu : The Japanese journal of psychology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
